To imagine is a very natural occupation. It’s just that for most of us it’s been put on the shelf and forgotten about.
I want to give you a example.
When I worked in the tool hire industry the MD asked me to look at a car show room across the road from our current location.
The current shop was small but very profitable. However to develop the business and comply with a range of health and safety regulations we needed to relocate to more suitable premises.
This is one of the most challenging decisions a business has to make. Moving a business from a well established location to a new one. It is a risk but effective risk management sees the problem as a threat or a opportunity.
So I walked across to the garage and instantly saw the potential. There was a workshop area that could easterly be converted into a store room for the hire fleet.
There was a number of corridors, offices and unused spaces which could be opened up to make a suitable shop area with shelving and a counter etc.
For most of us the imagination is a untapped and powerful business development tool just waiting to be pulled down from the shelf and used.